Book Review: The Mummy Bloggers by Holly Wainwright


A (very) brief plot overview

Three very different types of ‘mummy’ blogger – the perfect housewife, the working mum and the hippie protestor – are all up for the same blogging award that could change their lives. To win, they decide to break a few rules and play a little dirty…

What’s good about it?

This book was exactly what I wanted it to be – fun! It gave an insight into the world of popular bloggers – how the lure of lucrative deals is enticing, how merging your online life with your real life can be complication and how easy it is to lose yourself in the fickle adoration of strangers.

One of the strengths of this book was how it dealt with online identity and the issues that come with it. Once their followings got bigger, all of the women found it hard to detach their reality with their online world, something that to some extent we can all relate to. At times, each of the women came across as a little self absorbed because of their online popularity getting to their heads. In a world obsessed with likes and followers, I am glad Wainwright didn’t shy away from showing how shallow this need for approval from strangers is and how it can detract from what is real and who we really are. The external characters who loved the women all had their thoughts on their online persona, often wishing that the women would either stop blogging or stop allowing it to take up so much of their time, yet the women seemed almost addicted to this online gratification. The struggle between balancing the real world with the online was really well explored and one of the books biggest take away messages.

Other online related issues such as how fickle the internet can be, how followers can turn on you and the very real danger of trolling were also well explored. I really liked how Wainwright didn’t leave Leisel’s troll as a demon like character, but instead allowed an explanation into her behaviour and gave the reader a chance to see why she was the way she was. Trolls are all over the internet, so showing the person underneath was a really good way of humanising trolls and stripping away the power we give them.

As someone fairly new to blogging who is still looking to find their writing niche, I thought that this book might unintentionally give me a few tips on what to do/what not to do but I am still as clueless a blogger as ever. Really this book gives in insight into the good, the bad and the ugly of online identities and blogging – even if it does make it seem like growing a massive following is easy (it’s not!).

What’s not so good?

It doesn’t exactly paint mummy bloggers or bloggers in general in the best light, particularly Elle’s character of the perfect housewife who basically is a lying, overly ambitious bitch. Even though Wainwright explored Elle’s past a little, it was still really hard to feel any positive feeling towards her because of her ruthless, over the top ambition. When Elle manipulated other characters, forced her son’s to be part of photo shoots they didn’t enjoy and came up with an elaborate, wicked web of lies, I couldn’t help but think surely no one could care about their online life as much as this? The women are extreme examples of each type of blogger and to be honest the character exaggeration is part of the fun of the book, but if you’re someone who considers blogging to be an art form then maybe this book isn’t for you.

Rate Me: 9/10. It’s the perfect poolside, read for enjoyment book. I can’t wait to read the sequel!

Have you read this book? What was your opinion on it?

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